Digital Marketing Specialist

Job Overview:

We’re looking for a data-driven, creative and communications powerhouse to join our marketing team as a Digital Marketing and Rewards Strategist. This role is responsible for planning, executing, and optimizing our digital advertising efforts while diving deep into analytics to inform strategic decisions. If you love KPIs, thrive on campaign performance reviews, and bring fresh, creative insights to the table, we want to meet you.

Essential Duties and Responsibilities:

• Digital Ad Campaign Management: Plan, create, and manage paid campaigns across Google Ads, Microsoft/Bing Ads, Meta (Facebook/Instagram), and LinkedIn. 
• Analytics & Reporting: Devote time to in-depth data analysis, monitor campaign performance, define KPIs, set benchmarks, and conduct post-mortem reviews to inform future strategies. 
• A/B Testing: Develop and implement A/B tests for ad creative, landing pages, and audience targeting to identify top performers. 
• Audience Targeting & Segmentation: Build and refine custom audiences using data-driven insights to reach the right demographics. 
• SEO Strategy & Execution: Optimize website content, landing pages, and meta data to improve organic search rankings. 
• Trend Monitoring: Stay ahead of digital marketing trends, platform updates, and industry best practices to keep campaigns fresh and competitive. 
• Email Marketing & Trade Show Research: Support email marketing campaigns and assist with trade show marketing research and strategy. 
• List Management: Update and dedupe email and direct mail marketing lists

Basic Qualifications:

• Proven experience managing digital ad campaigns across Google Ads, Microsoft/Bing Ads, Meta Business Suite, and LinkedIn 
• Strong SEO knowledge with hands-on experience using tools like SEMrush, Moz, or Ahrefs. 
• Proficiency in Google Analytics, Google Tag Manager, and data visualization tools (e.g., Data Studio) 
• Google Analytics, Meta, and SEMrush certifications preferred 
• Strong analytical and strategic thinking skills with the ability to interpret data and make informed decisions 
• Basic knowledge of HTML/CSS for troubleshooting tracking or landing page issues 
• Excellent copywriting and creative thinking skills for ad content development 
• Strong project management skills with the ability to juggle multiple campaigns simultaneously 
• Experience with WordPress and Big Commerce platforms 
• Strong collaborator & relationship builder 
• Creative, curious, and strategic thinker 
• Team player with great verbal and interpersonal communication skills 
• Ability to express views and creative ideas clearly 
• Able to support multiple projects with competing deadlines and prioritize activities 
• Ability to anticipate, adapt, and problem-solve in changing situations 
• Self-starter, ability to function independently

Preferred Qualifications:

• Marketing or advertising degree or relevant background 
• Experience with programmatic advertising platforms 
• Familiarity with CRM platforms and marketing automation tools 
• 2 - 4 years of marketing experience in B2B and/or B2C organizations strongly preferred 
• Great writing skills. 
• Check our YouTube, we have a unique “voice” 
• Adobe Creative Suite skills are a plus