Digital Marketing Specialist

The Digital Marketing Specialist helps plan, execute, monitor, and optimize digital marketing campaigns that drive awareness, engagement, and conversions for our clients. Reporting to the Creative Director, this professional will enhance and elevate key functions of the Digital Workgroup, including digital strategy, digital advertising, social media, email marketing, SEO, and web analytics. The ideal team member will have the confidence, drive, and experience to lead digital campaigns, while continually learning and growing as digital marketing evolves.

Position-Specific Responsibilities:

Digital Strategy - Understand client business goals, client digital marketing strategies and tactics. Support in the research and development of client digital marketing strategies and tactics. Stay up to date with digital trends and best practices.

Digital Advertising - Support the client digital advertising strategy by building search, display, and video campaigns using platform and industry best practices. Actively monitor campaign performance, trends, and budget while discovering opportunities for optimization. Assist in digital media placement coordination and insertion orders.

Social Media - Support the client's paid and organic social media strategy by optimizing target audience, platforms, content types, and ongoing management. Plan and execute monthly social media content calendars. Monitor, review and optimize social ads and organic engagement.

Email Marketing - Ideate and develop email campaigns that meet email strategy and client goals. Clean, import, and manage recipient lists through the use of audiences, segments, and tags. Build, test, and schedule/send email marketing campaigns that adhere to industry best practices.

SEO & Web Support - Support on-site and off-site SEO strategies using website and local search audit tools. Execute ongoing optimization of on-page content, link building, citation management, and search engine performance.

Analytics & Reporting - Support and understand client analytics and reporting dashboards using Google Analytics, Tag Manager, and LookerStudio. Assist in the execution of data collection and website and digital advertising metrics reporting. Offer insight and opportunities to improve digital strategy and execution.

Agency-Wide Responsibilities:

Everyone at Ampersand is expected to follow our Agency Brand Standards including:

• Embody the agency’s core values
• Foster a positive and productive workplace
• Achieve agency and client quality standards
• Contribute to the agency’s growth plan

Position Requirements:

• Bachelor’s degree in marketing or related field
• 2+ years of digital marketing experience, agency experience is a huge plus
• Demonstrable portfolio examples of your work
• Experience working with Google Ads, Google Tag Manager, Google Analytics, Google Looker Studio, and/or Google My Business (certifications a plus)
• Experience managing social accounts on Facebook, LinkedIn, and Instagram
• Experience with email marketing platforms, such as Mailchimp, Constant Contact, Klayvio, Nutshell
• Familiarity with Google Workspace applications (Docs, Sheets, Slides, etc.)
• Familiarity with Adobe Creative Cloud products (Photoshop, InDesign, XD, etc.)

Salaried position, compensation based on experience and qualifications. Please submit your salary history or expectations with your application to be considered for the position.

Full-time Employee Benefits Include:

• Generous paid time off/vacation
• Bonus program
• Healthcare insurance
• Dental insurance
• Cell phone allowance
• Our 401k program with match
• Short and Long Term Disability insurance
• Life insurance
• Paid holidays (including your birthday)
• Paid parental (maternity/paternity) leave
• Paid bereavement leave
• Hybrid work from office/home options eligible after six months of employment, including home office stipend
• Education and travel opportunities
• Team outings, holiday parties, and more!

The Intangibles:

• A fun, laid back office environment
• Only a short walk from the beach in historic, quaint downtown Pewaukee
• The occasional office dog
• An always learning, always growing, always being the best you kind of place