Digital Marketing Specialist (Hybrid)

The Digital Marketing Specialist will develop, implement, and optimize digital marketing campaigns across multiple channels. The ideal candidate will have expertise in content marketing, social media, email campaigns, and data analytics to enhance brand awareness and drive customer engagement.

Duties/Responsibilities:

• Consults with Digital Marketing Manager to understand goals and scope of desired marketing programs. 
• Efficiently coordinate projects and campaigns with Marketing team, including web designers and other agencies involved in digital marketing campaigns to achieve expected results. 
• Ensures projects are completed on time and on budget. 
• Execution of assigned online marketing plans; compile and analyze data to measure the effectiveness of such plans and meet monthly goals. 
• Report accurate campaign results to management, addressing any questions or concerns. 
• Make recommendations to continuously improve existing programs and additional or new marketing strategies and opportunities. 
• Maintain current industry knowledge of sustainable digital platform strategies, marketing opportunities, trends, analytics, techniques and best practices. 
• Responsible to ensure website up to date with pricing and all product information. 
• Responsible for regular e-mail marketing and social outreach campaigns per the marketing calendar. 
• Build and update accurate product pdf’s and equipment with new branding. 
• Assist with sourcing and accurate creation of product attributes for Product Detail Pages 
• Responsible for management of GO SSI inbox, all incoming leads and website submissions. 
• Partner with sales to develop, coordinate and oversee the usage of collateral promotional products, templates, brochures, product sheets, etc. 
• All other duties as assigned.

Requirements:

• Understanding of digital marketing and general marketing strategies. 
• Knowledge of current trends and platforms of social media. 
• Excellent verbal and written communication skills. 
• Excellent interpersonal skills. 
• Commitment to continuing professional development. 
• Must have problem-solving and analytical skills. 
• Strong organizational skills with superior attention to detail. 
• Ability to meet deadlines. 
• Proficient with Microsoft Office Suite and related software. 
• Ability to do data entry and maintain relevant databases 
• Must be an independent self-starter. 
• General understanding of continuous improvement, systems thinking and planning 
• Basic understanding and willingness to learn HTML.

Education and Experience:

• Bachelor’s degree in Business Marketing, Communication, or related field is preferred. 
• Must hold a high school diploma or GED. 
• At least 2 years of digital marketing experience with a proven and verifiable record of accomplishments required.

Why Join our Team?

• Ability to make a positive impact on a growing organizations and its employees. 
• Small team environment 
• Health, dental and vision coverage (coverage starting 1st of month after hire date) 
• Health Savings Account 
• Company-paid life and AD&D insurance, and long term disability 
• 401k with company match 
• Positive company culture 
• Profit Sharing 
• Paid Holidays 
• Paid Time Off (PTO) and Volunteer Time Off (VTO) 
• Paid Parental Leave