Digital Marketing Practice Director

This position will serve as the Practice Director for the Digital Marketing focus area of the UW E-Business Consortium (www.uwebc.org), a multidisciplinary unit that has involvement from leading companies from a variety of industries. This position will be responsible for planning and executing effective strategies for the collaborative learning, applied research, advisory services and industry outreach offerings within the Consortium's Digital Marketing focus area.

The Digital Marketing Practice Director will plan, execute and lead engaging collaborative learning events around digital marketing and e-commerce practices and topics, as well as foster and facilitate knowledge and practice-sharing connections among members of the community composed of digital marketing executives and managers within the UWEBC's member companies. 

Primary responsibilities of this position include:

1. Independently conceptualize, plan, lead and facilitate the Consortium’s events/forums in its Digital Marketing focus area, as well as related research and knowledge-sharing activities to help digital marketing and e-commerce leaders and managers from Consortium member companies discover leading and emerging practices and address strategic and operational issues/challenges. This will include responsibility for (a) definition of topics addressing Consortium member needs and interests, (b) development of discussion and analysis frameworks by researching and compiling relevant information from multiple sources (including member companies), (c) preparation of meeting/forum facilitation materials (e.g. slide decks), (d) presentation of research findings and facilitation of group discussion at meetings/forums, and (e) targeted communications to complement promotional campaigns for Consortium offerings to encourage member engagement and participation.
2. Initiate, nurture and maintain relationships with digital marketing and e-commerce leaders at Consortium member companies so as to understand their interests, challenges and key initiatives, as well as to share learnings from independent research and conversations with other leaders, with the goal of engaging them and their teams to take advantage of Consortium offerings.
3. Discover opportunities for and facilitate connections between digital marketing and e-commerce leaders at Consortium member companies for the purpose of helping those leaders gain insight into pressing business challenges and opportunities by learning about the approaches and experiences of others.
4. Document interactions and “other value-added services” provided to Consortium members in the organization’s CRM system.

• Master's degree in business, marketing or related field preferred; Equivalent work experience and Bachelor's degree will be considered.
• Minimum of 5 years of digital marketing and/or e-commerce work experience required, preferably including functional leadership experience.
• Must have sound understanding of digital marketing and e-commerce strategies, technologies, applications and trends, and the propensity to learn and maintain fluency with state-of-the-practice.
• Must be capable of independently planning and leading learning events and peer group meetings for marketing professionals and executives, providing digital marketing related advisory and project services and authoring of reports.
• Strong group facilitation, presentation and public speaking skills are essential.
• Must have ability to cultivate, maintain and leverage relationships with executives and managers in industry.
• Required to have strong business writing, verbal communication and interpersonal skills.
• Strong organizational, attention to detail, and time management skills and the ability to successfully coordinate multiple, concurrent responsibilities are essential.
• Must demonstrate initiative and an ability to work independently as well as a member of a team.

Full-time Salary: Minimum $75,000 annual (12 months)

Rate: Depending on qualifications.

Term: This is a renewable appointment.

UW–Madison offers a comprehensive benefits package that includes complete health care coverage, vacation time, and sick leave. In addition to access to libraries, athletic facilities, and computer and technology training, UW–Madison employees may also apply for tuition reimbursement. Find out more at http://jobs.wisc.edu/benefits.htm.