Digital Marketing Analyst

About the role:

Reporting to the Global Marketing Campaign Manager you will drive and manage Minelab official social media accounts for different countries and marketing campaigns for Minelab.

You will be responsible for:

• Identifying, engaging, and managing relationships with influencers to promote brand messaging. 
• Collaborating with influencers to create and distribute content that aligns with the brand's voice and objectives. 
• Monitoring influencer content to ensure it meets brand standards and delivers expected outcomes. 
• Developing and executing global social media strategies focused solely on organic content across all platforms, ensuring alignment with brand messaging and business objectives. 
• Monitoring social media channels for engagement opportunities, interacting with audiences by responding to comments, and redirecting questions to the appropriate departments or team members when necessary. 
• Reporting on social media performance metrics related to organic growth. 
• Planning, developing, and executing global email marketing campaigns, including automation workflows and A/B testing. 
• Analyzing email marketing performance and optimize content and strategies to enhance open and conversion rates. 
• Working closely with the Digital Content and Copywriting Analyst, Graphic Design and the Media Performance Manager team to develop compelling social media and email content focused on organic reach. 
• Ensuring timely publication and distribution of content across all platforms.

To be successful for this role you will have:

• A Bachelor's Degree in Marketing, Communications, or related field. 
• Ideally certifications in Social Media Management, Email Marketing, or Digital Marketing. 
• 5+ years of experience in social media and email marketing, specifically focusing on organic content. 
• Proven experience managing influencer relationships and content creation. 
• Experience with marketing automation tools such as HubSpot. 
• Proficiency in using social media platforms, including Facebook, Instagram, TikTok, and YouTube, for organic content management. 
• Understanding of social media algorithms, best practices, and trends. 
• Proficiency in Spanish and/or any other languages is highly regarded. 
• Basic knowledge of design principles and tools (e.g., Adobe Creative Suite, Canva) to collaborate effectively with the design team. 
• Strong analytical skills with experience in reporting and interpreting social media and email marketing metrics.

Special Requirements:

• As an international organisation you will need to occasionally work outside of standard hours to accommodate global team meetings or time-sensitive projects, as the role involves managing global accounts and collaborating with international teams. 
• Willingness to adapt to different time zones and work environments as needed. 
• Availability for occasional travel, both domestic and international, to attend meetings, events, or to work closely with global teams.

Benefits and Culture:

Minelab’s purpose-built facility sits in beautiful Aurora (45 mins drive from Chicago).Our culture is supportive and collaborative. You will be part of a multidisciplinary team where we share our ideas and innovation is strongly encouraged. We are looking for someone with genuine passion and can-do attitude for what they do. We offer many staff benefits including 2 weeks PTO as well as Medical, Dental and Vision Insurance and 401K.