Digital Content Strategist

UnitedHealthcare

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities, and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable, and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

Serving one in five Medicare beneficiaries, UnitedHealthcare Medicare & Retirement is the largest business dedicated to the health and wellbeing needs of seniors and other Medicare beneficiaries. For more than three decades, UnitedHealthcare has served the health care coverage needs of Medicare beneficiaries, navigating through multiple evolutions of the Medicare program and growing to become the preferred choice of more beneficiaries than any other company. Today, we remain committed to providing people with a choice of innovative health and well-being solutions that help them access the quality care they need and enjoy the superior experience they deserve.

https://www.uhc.com/

Position Details

Digital Content Strategist
Job
Full-time
6/24/2024
Twin Cities Metro
Minnetonka, MN

This Digital Content Strategist is vital in achieving this commitment to our members through their focus on innovative content strategy and solutions, and accountability for growth and results in the UnitedHealth Group portfolio of products offered to Medicare beneficiaries. The Digital Content Strategist’s chief focus is to develop a content strategy that conforms to UnitedHealthcare’s unique regulatory environment while creatively achieving business goals. They are accountable for planning, designing, creating, writing, and editing content that informs and engages members. This Content Strategist envisions and brings to life innovative content that drives meaningful online traffic to Medicare & Retirement websites.

Primary Responsibilities:

Communicate Efficiently

  • Write digital content that is clear and concise, user-friendly, and is accessible to digital readers of all abilities
  • Develop and own individual copy doc deliverables for product launches, education, and other digital initiatives
  • Edit and proofread copy to ensure accuracy, brand coherence, and regulatory compliance
  • Optimize content for SEO

Partner Effectively

  • Collaborate closely with UX to develop copy that aligns with the design 
  • Understand the nuances of a regulated industry and how it impacts the language we can use on our digital properties 
  • Partner with Digital Product Managers, Marketing Managers, and other stakeholders to achieve shared vision and goals 
  • Able to identify, prioritize and resolve issues quickly and to follow through on assignments with minimal supervision 
  • Communicate openly, honestly, and respectfully to everyone

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • 2+ years of experience in content management and content strategy 
  • 2+ years of experience in website writing and communications 
  • Experience working in a matrixed, compliance-driven organization 
  • Advanced or higher level of proficiency in MS Office (Word, Excel, PowerPoint, etc.) 
  • Proven team player who can work with different teams and functions 
  • Demonstrated writing and editing skills 
  • Proven excellent organizational, time management, decision-making, and problem-solving skills 
  • Reside in MN

Preferred Qualifications:

  • Familiarity with content management systems, preferably Adobe Experience Manager 
  • Knowledge of Medicare products and/or Medicare business

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