Digital Content Specialist

The Digital Content Specialist is responsible for executing content marketing strategies for Fortune Brands Innovations’ (FBIN) owned websites and digital channels. This role will work to develop consumer-facing brand, product and marketing copy for emails, landing pages, blog articles, and digital banners with the goal of building a more engaged audience, driving conversions, and consistently improving our digital experiences. 

This role will work closely with the Digital Marketing, Brand and Product teams to create engaging digital content that is optimized for search and enhanced by data-driven decisions. The Specialist will work to ensure alignment of the brand and marketing vision while incorporating e-commerce, SEO and UX best practices and tactics to create engaging, conversion-driven content. The ideal candidate requires a collaborative mindset, attention to detail, creativity and a passion for enhancing brand experiences.

KEY RESPONSIBILITIES:

• Write conversational, conversion-oriented copy for the consumer shopping journey that keeps with the tone of each brand. This includes landing pages, category pages, blogs, product descriptions, emails, promotional offers, etc.
• Collaborate with the brand, marketing and creative teams to develop content that aligns with monthly marketing calendar initiatives, including product launches, promotions and website optimizations.
• Develop and manage the monthly thought leadership calendar in collaboration with the brand and SEO teams. This includes identifying content and SEO gaps, researching topics, writing monthly articles, and evaluating content performance against KPIs.
• Work with the Manager of Digital Content, SEO and digital experience teams to create copy that supports content strategies, drives traffic, conversions, revenue and user engagement.
• Partner with the ecommerce team to optimize product content, including PDP descriptions and bullet points for owned and ecommerce sites.
• Work with the digital experience team to support new content needs for the websites and optimize existing content to improve search discoverability.
• Drive conversions by creating content that highlights products and is backed by data-driven decisions, UX best practices and SEO strategies.
• Work with digital, social, paid media and email teams to optimize distribution strategies to effectively maximize audience reach.

Qualifications:

• Minimum of 3 years of consumer-facing writing experience.

• Bachelor’s degree in Marketing, Communications, Journalism, or related discipline.

• Digital first approach with experience producing ecommerce content for web, print and marketing channels in a B2C/DTC space.

• Knowledge of the buyer journey from awareness to advocacy and solid understanding of marketing content needed at each stage that will engage both prospects and owners.

• Strong interpersonal and relationship-building abilities with the desire to work collaboratively.

• A demonstrated track record of accomplishment in a fast-paced environment, with the ability to manage multiple projects effectively.

• Ownership mentality and proven ability to meet deadlines, work collaboratively with others, and manage projects independently.

• Portfolio of writing samples.

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $55,000 USD - $88,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan. 

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates’ feeling of belonging at work.