Digital Content and Copywriting Analyst

About the role:

Reporting to the Global Marketing Campaign Manager you will create, design, and optimize content primarily for social media platforms with Minelab’s global audience.

You will be responsible for:

• Write clear, compelling copy for social media posts, email newsletters, and other digital assets. 
• Develop content in multiple languages leveraging tools and contacts for translation. 
• Edit and proofread content to ensure it meets brand tone and quality standards. 
• Develop content that drives engagement and conversions, particularly for social media and email campaigns. 
• Develop high-quality visual and written content tailored for social media platforms and email campaigns, ensuring alignment with brand guidelines. 
• Design engaging static images, infographics, carousels, and other visual assets to support social media campaigns and email communications. 
• Collaborate closely with the Graphic Design team to ensure content is visually appealing and optimized for each platform. 
• Ensure all global content, both visual and written, maintains a consistent voice and style that aligns with the overall brand identity. 
• Contribute to the continuous improvement of global content strategies, staying updated with industry and regional trends and incorporating feedback. 
• Participate in brainstorming sessions to generate creative ideas for social media and email content strategies. 
• Coordinate with the Digital Marketing Analyst and other marketing team members to align social media and email content with overall campaign strategies and objectives. 
• Provide creative support for global marketing initiatives, ensuring that content is tailored to different regions as necessary.

To be successful for this role you will have:

• A Bachelor’s Degree in Marketing, Communications, Graphic Design, or a related field. 
• Ideally certifications in Copywriting, or Content Marketing. 
• 3+ years of experience in content creation and copywriting within a marketing or digital environment, with a focus on social media and email content. 
• Proven ability to create content that is both visually appealing and compelling in written form for social media and email campaigns. 
• Excellent writing and editing skills, with the ability to adapt tone and style to different audiences, particularly for social media and email content. 
• Proficiency in Spanish and/or any other languages is highly regarded. 
• Knowledge of best practices for social media and email marketing. 
• Experience using design tools such as Canva or Adobe Photoshop for creating visually appealing content. 
• Basic design skills with a solid understanding of visual hierarchy, typography, and color theory. 
• Curiosity and enthusiasm for technology, with the ability to learn and adapt to new tools and platforms quickly.

Special Requirements:

• As an international organisation you will need to occasionally work outside of standard hours to accommodate global team meetings or time-sensitive projects, as the role involves managing global accounts and collaborating with international teams. 
• Willingness to adapt to different time zones and work environments as needed. 
• Availability for occasional travel, both domestic and international, to attend meetings, events, or to work closely with global teams.

Benefits and Culture:

Minelab’s purpose-built facility sits in beautiful Aurora (45 mins drive from Chicago).Our culture is supportive and collaborative. You will be part of a multidisciplinary team where we share our ideas and innovation is strongly encouraged. We are looking for someone with genuine passion and can-do attitude for what they do. We offer many staff benefits including 2 weeks PTO as well as Medical, Dental and Vision Insurance and 401K.