Digital Channel Manager

Job Title: Digital Channel Manager

FLSA Status: Salary

Reports To: Digital & Ecommerce Director

Festival Foods is seeking a Digital Channel Manager to join our Marketing team. This position is responsible for maximizing the use of digital technology programs and platforms to drive efficiencies within our Marketing team process. By leading a positive digital guest experience, we will meet the ever changing needs of our guest. We are looking for a skilled leader to help evolve our technology capabilities and expand our digital strategy.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Is the subject matter expert (SME) for digital channels and is knowledgeable of the channel best practices; can identify areas of opportunity for us to communicate with our guest in an efficient and effective way 
• Oversee the health, deliverability, and optimization of our email program which includes, but is not limited to email templates, guest experience proofing, reporting, and email list hygiene 
• Manage our Mobile messaging platform by identify best practices, ensuring strategic alignment with colleagues, and stay aprised of latest vendor platform capabilities 
• Manages Marketing capabilities through vendor portals and admin dashboards, including online weekly ad distribution, digital coupons, and digital business listings 
• Use Google Analytics to create dashboards on how guests are accessing our content, share with a cross functional team what resonates with our guests and develop guest experience best practices 
• Is responsible for managing and maintaining our customer service software tool and the Digital Guest Support Specialist Maintain knowledge of our technical vendor service offerings and develop channel roadmap to enhance our guest communication 
• Uses data, competitive analysis and industry standards to develop channel norms, templates, and key performance indicators (KPIs); monthly dashboard of channel performance for digital coupons, email and mobile club 
• Works collaboratively on digital content strategy and executuion, ensuring peers have the tools they need for channel optimization 
• Day to day contact for each channel vendor assuring the statement of work (SOW) is being met, manages budget based on contracts, and issues are being resolved within the service level agreement (SLA) 
• Stay current on Digital Marketing best practices, industry trends and standards and CAN-SPAM compliance

QUALIFICATIONS :

• Google Analytic Certified 
• 5+ years managing digital channel strategy 
• Bachelors or Associates degree in Business, Communication, Marketing, or related field
• Deep understanding of digital platforms and technology for consumer retail 
• Possess a high level of technical knowledge and technical writing skills; the ability to summarize digital enhancements and complex technical issue to associates at all levels 
• Effective collaboration skills with the ability to communicate in a kind, clear and direct manner Ability to take ownership of a problem and see it through to completion 
• Demonstrated ability to work independently and is a self-starter; can identify opportunitiesand execute solutions with existing resources 
• Ability to work in a fast paced retail environment Some travel may be required

WHY YOU'LL LOVE IT HERE:

• Associate Discount: Enjoy an industry-leading 15% off your grocery purchases for you and your immediate household!
• Support: Our associates receive support for their total well-being; including 3 weeks of paid parental leave, a fitness reimbursement program offering savings off of fitness membership fees; our EAP (Employee Assistance Program) and LEAPCare Care Coaches, which provide associates confidential care related to hospital visitation, conflict resolution, stress management, marriage or divorce, family issues and depression or anxiety. 
• Medical, Vision, and Dental Insurance: Coverage options that are designed to meet your needs!
• Save for Your Future: Offering both a 401(k) and Employee Stock Ownership Plan, we’re proud to support our associates in planning for retirement by offering two retirement savings plans. The 401(k) plan empowers associates to save a portion of their paychecks for retirement. Festival Foods has an annual discretionary match to help our associates reach their savings goals. Our ESOP is a retirement plan above and beyond a 401(k) plan that gives associates “free” ownership in the company and an opportunity to share in Festival’s growth and success. Associates are given shares based on their years of service and earnings.

At Festival Foods we are committed to providing an environment of mutual respect where equal employment opportunities are available to all. We are dedicated to building a top-notch team of skilled, experienced and service-oriented associates who represent a variety of backgrounds, perspectives, and talents. Festival Foods believes that diversity and inclusion among our teammates, products, and our community strengthen our ability to serve our guests, as we seek to recruit, develop and retain the most talented people.