Digital Advertising Specialist

Brand House

Brand House Marketing, a dynamic and results-oriented marketing firm headquartered between Baraboo and Wisconsin Dells, Wisconsin, is seeking a highly motivated and experienced Digital Advertising Specialist to join our growing team. We partner with small to mid-size businesses, providing sustainable marketing strategies with modern techniques. At Brand House, we are committed to delivering exceptional value to our clients by blending a client-focused approach with integrity, drive, innovation, and collaborative spirit.

About Brand House Marketing:

We believe in a foundation of common-sense marketing and sound business fundamentals. Our team comprises experienced professionals with diverse backgrounds in marketing, business, and design, enabling us to function as a true extension of our clients' organizations. We are dedicated to providing effective, data-driven marketing solutions that achieve measurable results in growth, visibility, engagement, and brand building.

https://brandhouse.marketing/

Position Details

Digital Advertising Specialist
Job
Full-time
Office/WFH
100% remote
3/11/2025
Southwest Wisconsin
Baraboo, WI

About the Role:

The Digital Advertising Specialist will be responsible for the strategic development, execution, and optimization of digital advertising campaigns for a diverse portfolio of clients. This role demands a deep understanding of digital advertising platforms, data analytics, and brand stewardship.

Core Responsibilities:

  • Develop and implement digital advertising strategies aligned with client objectives and target audiences. 
  • Manage and optimize digital ad campaigns across various platforms (e.g., Google Ads, social media platforms, etc.), maximizing ROI, tracking conversions, and achieving key performance indicators (KPIs). 
  • Proficient in Office 365 (specifically Word, Outlook, and Excel) 
  • Conduct in-depth keyword research, audience segmentation, compelling ad copywriting, and design display graphics and videos. 
  • Monitor campaign performance, budgets, analyze data, and provide regular, insightful reports to clients, including actionable recommendations. 
  • Manage and maintain client digital brand presence, ensuring consistency and brand integrity across all online platforms. 
  • Collaborate effectively with the marketing team to integrate digital advertising efforts with broader marketing strategies. 
  • Maintain a thorough understanding of current trends, emerging technologies, and best practices in digital advertising. 
  • Proactively identify opportunities to enhance campaign performance, improve client satisfaction, and drive business growth.
  • Proven track record of successfully managing and optimizing digital advertising campaigns, demonstrating measurable results. 
  • Deep understanding of digital advertising platforms, analytics tools (e.g., Google Analytics, platform-specific analytics), and performance tracking methodologies. 
  • Demonstrated proficiency in keyword research, audience targeting, ad copywriting, graphic and video design, and A/B testing. 
  • Exceptional data analysis and reporting skills, with the ability to translate data into actionable insights. 
  • Experience in managing and maintaining digital brand presence and ensuring brand consistency. 
  • Excellent communication and interpersonal skills. 
  • Ability to work independently, manage multiple projects simultaneously, and collaborate effectively within a team environment. 
  • A strong work ethic, a commitment to excellence, and a passion for supporting small businesses. 
  • Experience working with diverse industries is highly desirable.

This position pays a competitive wage commensurate with direct experience, skills, and time spent in the industry. We also offer fantastic benefits and perks including a 4 different health insurance plan options through Dean, dental insurance through Delta, a 401k employer matching program, paid time off, FSA and HSA options, employer paid life insurance, voluntary supplemental insurances, and unlimited opportunities for training and growth. This is only a sampling of your total rewards package- learn more when you join the team!


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