Copywriter

POSITION SUMMARY

We're looking for a creative and detail-oriented Copywriter to craft compelling copy across web, digital, packaging, and e-commerce platforms. This role requires someone who can adapt their tone and voice to resonate with a variety of audiences, including parents, kids, and toy enthusiasts. The ideal candidate thrives in a fast-paced environment, has a passion for storytelling, and understands how to deliver copy that drives engagement and conversions.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Develop creative, on-brand copy for web, digital, and social media that excites and informs customers. 
• Write engaging and persuasive product descriptions for packaging, e-commerce platforms, and catalogs. 
• Collaborate with designers, marketing teams, and cross-functional teams to align messaging with visual assets and brand goals. 
• Optimize digital content for SEO and e-commerce performance, including keyword research and integration. 
• Create storytelling-focused content for brand campaigns that highlight our mission and product innovation. 
• Edit and proofread content to ensure consistency in tone, style, and grammar. 
• Stay up-to-date on industry trends, competitor messaging, and audience insights to deliver fresh and innovative ideas. 
• Collaborate through communication and teamwork with co-workers, management, clients and others in a courteous, and professional manner.
• Exercise sound business judgment. 
• Work independently and collaboratively and manage time effectively in order to meet changing deadlines and priorities. 
• Treat all employees, guests and customers and others affiliated with our business with respect. 
• Conform and abide by all laws, regulations, policies, work procedures, instructions and VTech's Rules of Engagement. 
• Conform with all safety rules and use all appropriate safety equipment. 
• Other duties as needed or required.

POSITION SKILLS

• Strong portfolio showcasing a variety of copy, including web, packaging, and digital assets. 
• Exceptional writing, editing, and proofreading skills with an eye for detail. 
• Understanding of SEO best practices and experience writing for e-commerce platforms like Amazon, Shopify, or similar. 
• Ability to manage multiple projects simultaneously while meeting deadlines. 
• Confident approach to creative with the ability to give and receive constructive feedback 
• Collaborative spirit with excellent communication and interpersonal skills. 
• Passion for toys, play, and creativity is a must! 
• Must be proficient in Microsoft Word, Excel and PowerPoint. 
• Experience with Microsoft Office 365 preferred.

EXPERIENCE/EDUCATION

• 3+ years of progressively responsible experience in the area of professional copywriting, ideally within consumer goods, toys, or e-commerce 
• Bachelor's degree in English, Communications, Marketing or a related field; or any combination of experience and education that provides the necessary skills, knowledge and ability to perform essential functions of this role.