Content Strategist

Black River Memorial Hospital

Black River Memorial Hospital is an accredited Critical Access Hospital located in West Central Wisconsin, in the city of Black River Falls. It is an independent, non-profit organization that is locally controlled. Its service area encompasses all of Jackson County with a population of over 20,000. Area residents are fortunate to enjoy a small-town lifestyle with ready access to a full range of quality health services. Black River Memorial Hospital has consistently been recognized by Modern Healthcare as one of the Best Places to Work in Healthcare since 2011.

https://www.brmh.net/

Position Details

Content Strategist
Job
Full-time
Office/WFH
100% remote
11/27/2023
Northwest Wisconsin
Black River Falls, WI

Black River Memorial Hospital has an exciting new opening for a Content Strategist in our Marketing Department. The Content Strategist at Black River Memorial Hospital plays a pivotal role in transforming ideas into compelling narratives across various platforms, ensuring a strong online presence and increased engagement. Success in this role is marked by the creation of impactful content that resonates with our audience and contributes to the growth of revenue.

Essential Duties:

  • Develop content and media strategies, incorporating photography and videography, to optimize marketing results and drive revenue growth. 
  • Generate original concepts that effectively communicate our message, incorporating compelling calls to action and conducting testing for optimal messaging and imagery. 
  • Devise plans to effectively deliver and measure messages through various channels, adapting to emerging mediums and technologies. 
  • Craft clear, concise, and grammatically correct copy for diverse mediums, maintaining consistency across all platforms. 
  • Create persuasive writing materials to promote various services, programs, and initiatives, leveraging effective storytelling techniques.

Educational Qualifications:

  • Bachelor's degree in communications, public relations, journalism, advertising, or related field 
  • Minimum two (2) years of experience sufficient to successfully perform the essential responsibilities and duties of this job 
  • Excellent verbal, written, interpersonal, and organizational communication skills required. 
  • Ability to contribute, develop, support, and express ideas clearly 
  • Exceptional ability to write clear and effective copy for a variety of audiences and stakeholders 
  • Working knowledge of computer software including Microsoft Word, Excel, Outlook, PowerPoint, and Internet

Make Black River Memorial Hospital your home, we make transitions seamless. You will also appreciate excellent benefits, a positive and pleasant hospital environment that values teamwork, and a passionate focus on patient care. Now is your chance to join this new and exciting opening at Black River Memorial Hospital.


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