Content Marketing Senior Consultant

What We'll Bring:

At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation. We are consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.

Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.

TransUnion is looking for an innovative Content Marketing Senior Consultant to join its global B2B Marketing team. The ideal candidate will develop, execute, and implement compelling, multichannel, bar-raising content that drives engagement and supports TransUnion’s position as an industry leader in its U.S. Markets Media & Entertainment (M&E) Vertical line of business.

Impact You'll Make:

• Report to the Director of Marketing Communications. 
• Brand-aligned multi-channel content to support marketing campaigns for all stages in the customer journey 
• Collaborate with internal content strategy lead, M&E marketing lead, and business leadership stakeholders to facilitate and collect GTM inputs that will inform the development/production of content assets that map to business objectives 
• Provide alignment/understanding of themes derived by M&E marketing, business, and content strategy leadership into content assets 
• Create and impart content strategy into the content vision you conceive for the M&E vertical 
• Conceive and write content that ties to business goals and audience needs in various asset archetypes such as blogs, articles, landing pages, reports, whitepapers, eBooks, infographic content, video scripts, email and social media verbiage, etc. 
• Manage copy and content on the corporate website. 
• Ensure content is added on the appropriate web pages, available at the appropriate time in the customer journey, updated as needed, and shared with the appropriate internal teams 
• Continually audit the content library to make sure content is accurate, current, and maps to our overall content themes 
• Ensure M&E content is tagged appropriately in AEM for SEO 
• Monitor, track, and report on content metrics, and understand where we are excelling and what areas need improvement and monitor content trends across competitors to ensure we’re sustaining our position of a creative and aggressively competitive thought leader 
• Support in the development of customer communications including case studies, monthly newsletters, and email marketing.

What You'll Bring:

The candidate must excel at working with cross-functional teams to develop content that speaks directly to our customers’ critical business issues and TransUnion’s differentiated value throughout all phases of the buyer journey. He/she/they will own the content development of different assets in support of our integrated, multi-deliverable campaigns, including thought leadership, consideration, and purchase-stage content.

• 3+ years of practical content strategy experience to inform content creation that spans the customer journey 
• 6-8+ years of practical B2B content marketing writing experience with technology products, with experience in Media & Entertainment 
• Experience communicating across multiple earned media platforms (digital, social, traditional); knowledgeable practitioner of viral uses of social media and social media best practices 
• Experience in agile planning and light AEM webpage assembly 
• Demonstrated ability to develop positioning and supporting messaging 
• Creative thinker and storyteller talented at translating technical capabilities and advancements into customer-centric, benefit-driven language 
• Demonstrated ability to work effectively in a fast-paced, high-growth environment 
• Attention to detail, organization, and time management skills in both content development as well as maintaining an editorial calendar 
• Bachelor’s degree in marketing, journalism, or equivalent, preferred

Benefits:

TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, tuition reimbursement, additional (following any short-term disability) 10 weeks of parental leave with gradual return, adoption assistance, fertility coverage, spousal and domestic partner benefits, charity gift matching, employee stock purchase plan, retirement contributions with employer match, organizational growth potential through our online learning platform with guided career tracks, and access to TransUnion’s Employee Resource Groups.