Content and Marketing Manager

What you'll get to do:

As the Content and Marketing Manager at ASI you'll be responsible for content strategy and creation, marketing planning and execution, and project and people management. You will work as a part of the Experience team and will provide leadership for the marketing/communications team, collaborate organization-wide to engage and grow our audience base, keep the ASI brand consistent, improve processes, and help tell ASI stories across a variety of platforms.

This role might be for you if you like to work and perform in these core areas:

TEAM LEADERSHIP AND COLLABORATION

• Provide guidance, support, and foster team growth 
• Collaborate effectively with internal teams and external vendor
• Clarify roles and expectations for team members and stakeholders 
• Lead and oversee the editorial process, ensuring high-quality content across all channels 
• Manage vendor relationships

CONTENT STRATEGY AND CREATION

• Develop and manage content creation processes 
• Oversee content and asset management systems 
• Set content strategy 
• Direct publications with a focus on brand consistency 
• Strategize, develop, and implement creative approaches to outreach and messaging 
• Evaluate and approve content for publication across all channels 
• Implement comprehensive frameworks for storytelling across all channels, including social media 
• Create systems to enhance and streamline narrative development

MARKETING PLANNING AND EXECUTION:

• Plan and execute marketing plan for upcoming seasons in collaboration with other departments 
• Develop strategies to broaden engagement with a variety of audiences including potential/inactive visitors, families, millennial, and Gen Z audiences 
• Coordinate and develop and improve project management system ensuring on-time delivery, efficient processes for workflow 
• Manage production schedule and maintaining a steady flow of communication within the team and across departments 
• Implement and oversee a system of feedback and evaluation including data-analysis and adjust 
• Manage multiple priorities and projects simultaneously, ensuring on-time delivery and high-quality outcomes 
• Organize and communicate deadlines and needs effectively

DIVERSITY, EQUITY, INCLUSION, and ACCESSIBILITY:

• Proactively work to ensure equitable and representative experiences for all visitors and program participants 
• Demonstrate a commitment to DEIA through continuous personal development, modeling inclusive behaviors, and proactively managing personal bias to help cultivate and promote a culture of inclusivity and belonging for all staff, volunteers, visitors, and program participants.

Requirements:

Here are the required qualifications:

• High school diploma or equivalent 
• 5-7 years Content and Marketing management experience 
• Excellent writing and editorial skills, evidenced through professional work examples 
• Ability to work collaboratively and lead cross-functional teams 
• Excellent oral communication skills 
• Strong organizational and time management skills 
• Experience with content management systems and content strategy 
• Detail-oriented with a focus on process improvement 
• Creative, proactive problem-solver 
• Adaptable and able to thrive in a fast-paced environment

And if you have these qualifications, even better:

• Graphic design/Design experience 
• Short form video and storytelling experience 
• Knowledge or interest in contemporary Nordic culture