Among the finest orchestras in the country, the Milwaukee Symphony Orchestra is the largest cultural organization in Wisconsin. Since its inception in 1959, the orchestra has received critical acclaim for artistic excellence. Eighty-three full-time professional musicians perform more than 130 concerts each season. A cornerstone organization in Milwaukee's community, the MSO provides enrichment and education activities for audiences of every age, economic status, and background.
The MSO is recognized as a pioneer in the world of new music among American orchestras. For 41 years, the symphony's nationally syndicated radio broadcasts have ranked among the nation's largest collections, enjoyed on more than 240 stations throughout the United States. In 2005, the MSO became the first American orchestra to offer live recordings for download directly through online music stores including iTunes. The MSO is honored to participate in the second Spring for Music Festival at Carnegie Hall on May 11, 2012.
The MSO's standard of excellence extends beyond the concert hall and into the community, reaching more than 40,000 children and their families through its ACE (Arts in Community Education) program, Youth and Teen concerts, Kinderkonzerts, Music for Me concerts, and Behind the Notes pre-concert talks and Friday post-concert Talkbacks. This season, 7,200 students and 1,200 faculty and staff members in 21 Southeastern Wisconsin elementary and middle schools will participate in ACE.
JOB PURPOSE AND REPORTING STRUCTURE:
Under the direction of the Director of Communications, the Content & Communications Manager is responsible for the successful implementation of content strategy for the MSO’s social media, including working with the Director of Marketing to develop the digital advertising strategy across platforms. They will also analyze and compile metrics that will aid in developing key strategies. This position will create content, drive narratives, and develop materials that promote and strengthen the MSO’s mission and brand.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
In coordination with the Director of Communications and Director of Marketing, design and implement social media strategy to align with marketing and communications goals.
- Is the lead in the MSO’s relationship with Capacity Interactive, working in partnership with the Director of Marketing.
- Generate, edit, publish and share engaging content daily. Manage social media content calendar and digital social advertising.
- Utilizes graphic design tools, such as Canvas, Adobe Photoshop or Adobe Illustrator, to develop graphics, images, and video for social media distribution.
- Develop organic content and support video production with partners and other departments.
- Work with artistic liaisons to obtain content developed by guest artists and edit as needed.
- Communicate with followers, respond to queries in a timely manner, and monitor customer reviews.
- Compile and analyze social media metrics and Google Analytics, as well as CI dashboards to monitor MSO brand and reputation.
- Through communications strategies, keep internal constituents in all departments informed of potential reputation threats and social media listening results
- Presence at concerts and events for communications and social media needs.
Work with digital media partners to develop content for social media and websites.
Assist with local media interviews or appearances as needed.
Manage freelance photographers and schedule photo shoots.
Proofread all marketing and communications collateral, including ads, emails, direct mail, web updates, program books, and content.
Assist with internal publications and email as needed.
QUALIFICATION REQUIREMENTS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
CONTACTS WITH OTHERS:
This position is integral in communicating with employees across all functions including Levy Restaurant.
EDUCATION AND/OR EXPERIENCE:
The position requires a bachelor’s degree in communications, marketing, English, arts administration, or a related field, and 3-5 years of digital communications experience. Event promotion experience preferred. Strong interpersonal and communication skills and knowledge of social media platforms a must.