Channel Marketing Associate

ABOUT THE POSITION

As Channel Marketing Associate, you will play a critical role in shaping and executing marketing strategies that drive the growth and visibility of our brands. This role is responsible for planning, deploying, analyzing and optimizing category merchandising strategies, campaigns and content within the e-mail and SMS channels with the goal to grow consideration of our categories and products – and ultimately drive site traffic that converts visitors into customers. This role collaborates closely with content, creative and UX teams to optimize channel performance and drive consumer demand - and requires a blend of creativity, analytical thinking, and project management skills.

RESPONSIBILITIES AND DUTIES

• Serve as the “front door” to consumers – bringing specific category content, campaigns and promotions to life across all channels (primarily e-mail and SMS). 
• Build monthly/weekly/daily channel plans and campaigns that align with both short- and long-term business objectives, focusing on relevance, value, and impact. 
• Be a key contributor to the monthly content & campaign planning process to ensure continuous improvement of content performance based on channel-specific content performance analytics & insights. 
• Support the development of channel-centric content that resonates with target audiences and enhances customer shopping experience as well as drive conversion. 
• Plan and execute seasonal and product launch campaigns, ensuring products are highlighted and promoted effectively to drive engagement and sales. 
• Analyze channel trends, customer insights, and partner feedback to refine strategies. 
• Coordinate and execute channel-specific marketing campaigns, promotions, and events aligned with overall brand strategy and goals. 
• Create a testing pipeline to optimize templates, subject lines, send times, content, etc. for maximum engagement. 
• Partner with the creative team to distribute compelling, on-brand content for digital channels (website, email, SMS) that highlight key products and promotions. 
• Partner with the category marketing team to ensure alignment between channel campaigns and product priorities, ensuring accurate product listings and messaging. 
• Assist in analyzing sales data and channel performance to understand product performance, identifying trends, and informing future merchandising and marketing efforts. 
• Provide feedback on product assortment and promotional effectiveness, contributing to ongoing strategy refinement. 
• Active stakeholder in the creation, scheduling, and execution of e-mail & SMS marketing campaigns ensuring timely delivery and alignment with business goals. 
• Track and report on the effectiveness of channel-driven marketing campaigns, analyzing key performance indicators (KPIs) like sales, engagement, and conversion rates. 
• Participate in weekly business review(WBR’S) meetings between Marketing & Merchandising providing insights into channel level performance, engagement, campaign effectiveness.

EDUCATION AND EXPERIENCE

• Bachelor's degree in marketing, Business Administration, Communications, or a related field. 
• 2–4 years of experience in marketing, merchandising, or e-commerce, with a focus on specific channel (site, email, sms, social) management. 
• Strong project management skills with the ability to manage multiple tasks and deadlines. 
• Proficiency in marketing software (e.g., CRM, automation tools, analytics platforms). 
• Excellent written and verbal communication skills. 
• Analytical mindset with experience interpreting data and making data-driven decisions. 
• Strong understanding of product merchandising, retail marketing, and digital marketing dynamics.