About Us:
Trilliant Food and Nutrition, located in Little Chute, WI is a state-of-the-art, vertically integrated production facility that has been a pioneer in the U.S. specialty coffee market since 1979. We have used our years of experience and skill in the traditional coffee segment to produce one thing: great coffee. Our facility features the most current, high-speed equipment to support our commitment to quality, value, speed-to-market, and innovation.
Horseshoe Beverage Company, located in Neenah, WI is a leading ready-to-drink beverage manufacturer focused on providing consumers with an outstanding beverage experience wherever, whenever. Leveraging industry-leading talent, state-of-the-art equipment, and our vertically integrated supply chain, we strive to be at the forefront of beverage innovation each day and deliver the highest quality beverages to our customers first.
The teams at Trilliant and Horseshoe come to work each day with relentless energy, enthusiasm, and a promise to enhance the beverage experiences of millions of people. We invite you to explore opportunities at Trilliant or Horseshoe, to see if your talents and career aspirations may fit with our openings.
Diversity and Inclusion at Trilliant and Horseshoe:
We believe talented, great people are the building blocks of our success. We believe in finding the right people, with the right attitude, and providing them with opportunities to excel.
Responsibilities:
Brand Strategy and Execution:
- Assist and collaborate in the development and implementation of brand strategies to achieve organizational goals.
- Drive the execution of marketing objectives, strategies, and tactics to drive growth.
- Develop Brand, Product and Activation Architectures, as well as Marketing Plan and Strategy documentation.
Brand Activation and Communications:
- Collaborate with cross-functional teams, particularly the Director of Creative Services and Marketing Communications Associate, and agencies to ensure consistent and effective brand communication across all channels.
- Develop and manage promotional and advertising programs to maximize brand visibility and engagement.
Product Portfolio Management:
- Assist in the ongoing evaluation and optimization of the branded product portfolio including innovation, renovation and productivity/margin enhancement.
- Support the development and launch of new products, ensuring alignment with brand strategies.
Budget & P&L Management:
- Own margin delivery for accountable product lines.
- Support the Director and team in managing brand budgets and P&L; diligently embrace the mindset of P&L owner and steward.
- Optimize marketing spend to achieve maximum return on investment.
Sales Collaboration:
- Work closely with Sales to support the execution of revenue growth strategies.
- Assist in the development of sell-in strategies and sales materials to drive growth.
Marketing Performance Measurement and Evaluation:
- Track and analyze brand performance metrics to inform future strategies and actions. (e.g. brand health tracking; marketing mix modeling)
- Provide regular reports on brand performance and marketing activities.
Consumer Insights and Market Research:
- Conduct qualitative and quantitative consumer research to inform marketing strategies and product development.
- Monitor market trends, consumer behavior, and competitor activities to identify opportunities and threats.