Brand Manager

PurposeBuilt Brands

Who We Are:

PurposeBuilt Brands, rooted in a legacy dating back to Weiman, stands as a pioneer in crafting top-tier products for specialty surfaces. Our beloved brands, including Weiman, Goo Gone, Green Gobbler, Biokleen, Gonzo, Magic, Wright’s, Stone Care International, Urnex, Five Star, and Micro-Scientific, are preferred choices among consumers and seasoned professionals alike.

At PBB, we seek to hire employees who bring a level of engagement, drive, and performance that pushes business forward. We work together and are motivated by positive results, while continuously thriving in a scrappy environment. We believe our greatest assets are the talented and passionate employees who are motivated by our purposeful work. Our company may be 60 years old, but the real growth is just getting started.

https://purposebuiltbrands.com/

Position Details

Brand Manager
Job
Full-time
Office/WFH
100% remote
3/11/2025
Northern Illinois
Gurnee, IL

The Role:

The Brand Manager is responsible for developing and implementing strategic business plans for assigned brand(s), executing marketing programs, leading business and competitive analyses, and completing day-to-day business activities. This role will have P&L responsibility to achieve the brand(s) financial goals and objectives. The Brand Manager will interface with various departments including Sales, Product Development, Graphic Arts, Research and Development, and Consumer Affairs.

What You Will Do:

  • Develop, recommend, and implement strategic business plans for assigned brand(s). 
  • P&L ownership to achieve the brand(s) financial goals and objectives. 
  • Conduct shipment and consumption reporting and analysis, generating insights and recommendations to drive the business forward. 
  • Execute marketing programs and evaluate ROI, providing recommendations for new ideas and adjustments to current strategies. 
  • Serve as brand(s) equity owner and ensure consistency across all consumer-facing materials, including all packaging for assigned brand(s). 
  • Initiate and manage market research projects to deliver powerful consumer and customer insights to facilitate continued brand growth. 
  • Partner with R&D and product development teams to execute line extensions and new product launches. 
  • Partner with sales teams to develop customer communication materials for line reviews and other key meetings, and periodically attend as requested. 
  • Manage trade shows and attend as necessary. 
  • Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

What You Will Bring:

  • 4+ years’ experience in brand or product management in a CPG environment. 
  • Strong grasp of business analytics, including shipment and consumption reporting across brands and retail accounts, pricing strategy, and ROI evaluations. 
  • Proven ability to develop and lead execution of consumer marketing programs, including promotions, digital media, and third-party partnerships 
  • Prior responsibility for packaging development and execution. 
  • Familiarity with new product development processes. 
  • Prior experience interfacing with sales teams and/or brokers within mass, grocery, and DIY channels. 
  • Possess strong verbal and written communication skills. Bachelor’s Degree preferred

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