Brand Manager

Responsibilities:

• Develop and execute comprehensive brand strategies that align with the company's overall marketing objectives
• Conduct market research, analyze customer data, and monitor competitive activities to stay on top of industry trends and customer preferences
• Create marketing plans that incorporate advertising, promotion, public relations, and other marketing tactics to support the brand
• Manage the marketing budget and allocate resources effectively across various marketing channels to maximize ROI
• Ensure consistency and adherence to brand guidelines across all marketing materials and touchpoints

• Work closely with other departments such as product development, sales, and customer service to ensure that the brand's messaging and positioning are aligned with the overall company objectives  

• Bachelor's degree in Marketing/Communications or 5+ years of experience in brand management 
• Excellent communication, collaboration, and project management skills 
• Knowledge of digital marketing channels, social media, content marketing, email marketing, and internal communications 
• Proficiency in content creation tools and software such as Adobe Creative Suite, Canva, WordPress, and Falcon