For more than 115 years, Ferrara has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers of all generations. Today, the company is the #1 sugar confectioner in the United States. Ferrara boasts a passionate team of nearly 9,000 employees creating and delivering hundreds of products sold under 20 popular brands like Brach’s®, NERDS®, SweeTARTS®, Laffy Taffy®, and Trolli® to more than 66 million U.S. households annually and popular Dori snacking products under brands such as Dori, Gomets, Pettiz, and Yogurte 100 in Brazil. Additionally, Jelly Belly, known world-wide for its confections, was acquired in November of 2023.
Want to make an impact?
In this role, the Brand Manager translates brand positioning and strategies into an actionable go-to-market approach across U.S. market and partners with International team on global growth initiatives. Brand Manager is actively engaged and participates in several important business processes, e.g. Integrated Business Planning, annual brand plan development, and portfolio simplification. This role is responsible for both short-term and long-term business planning across base business and innovation. Brand Manager will have P&L accountability to deliver brand growth objectives with focus on both top and bottom line. Critical skills for the role include the ability to drive simplicity with a complex portfolio and cross-functional stakeholder management. Role reports to the Director, SweeTARTS.
The Brand Manager will be a leader within our Ferrara One Community – and will help lead our culture – living and driving our Core Values of Empowerment, Collaboration, Agility, Integrity, and Empathy.