Brand Manager, Hefty Brand

Your Role: 

As a Brand Manager on the Hefty business, you will develop marketing strategy and lead implementation, execute brand building activities, and launch new product line extensions for the Hefty Waste Bags product portfolio.  Brand Managers work in a highly collaborative environment to drive consumer demand, continuously deepen consumer engagement, develop and launch advertising and marking plans, drive sustainability initiatives, and analyze performance data and consumer insights to drive strong business results for the Hefty brand. 

You will have the opportunity to Make Great Things Happen!

• Manage the development and execution of annual marketing plans including marketing strategies, new product launches, advertising creative, media (print, digital, social, influencers, partnerships), consumer promotions, public relations, and more.
• Work cross-functionally to achieve business results with agency partners, Customer Marketing, eCommerce, Sales, Finance, Consumer Promotions, Research & Development, Supply Chain, and Category Management (sales presentations, media campaigns, etc.).
• Analyze key business trends and provide input on gaps and opportunities and present business updates to management and agency partners.
• Achieve business and brand objectives including volume, profit, and market share by distribution channel.
• Manage, evaluate, and optimize advertising and promotional spending.
• Manage and commercialize items from beginning to launch. 

You will love it here if… 

• You put safety first, always
• You listen, learn, and evolve
• You are passionate about collaboration, teamwork, and achieving shared goals
• You treat all people with respect, operating ethically, and embrace inclusivity
• You are committed to improving our impact on local communities