What would be your key responsibilities?
Deliver best-in-class content:
- Lead planning and development of all asset creation and implementation across brand channels and platforms.
- Serve as main liaison between CocoaVia and creative agencies/consultants.
- Ensure consistency of brand visual language and claims across touchpoints.
- Deliver on-time quality content including, but not limited to social, digital display, online video, influencer, paid search, e-mail marketing, and product packaging
Own business planning and management:
- Own forecasting responsibility for cocoavia.com channel, leveraging channel data and using informed assumptions to deliver forecast accuracy, and consolidation of total brand.
- Manage and reconcile the brand’s annual marketing budget on a period-basis, working closely with Demand and Finance teams to ensure marketing funds are spent responsibly to achieve the team’s financial and marketing objectives.
- Uncover external and internal insights, including market trends overviews, competitive monitoring, consumer insights from dedicated research or from CocoaVia database
Lead content approval process:
- Serve as process lead for established weekly content approval process between Demand, Science, Corporate Affairs, and Regulatory functions.
- Ensure timely submissions and documentation of requested changes to drive brand activities forward.
Drive Influencer and Partnerships Strategy and Execution:
- Lead and manage agency relationships with influencer and publisher partner to deliver high performing content to qualified audiences.
- As this is a key pillar of the brand’s growth trajectory, detail-oriented execution is imperative for continued success with opportunities to support broader plans through strategic input
Manage shopper & promotion plans:
- Lead ongoing shopper/promotional activities by establishing the appropriate cadence, depth, timing, and content needed.
- Work closely with Customer Data and Retention Manager to create incremental test & learn opportunities to optimize efficiencies and maximize performance.
- Own CocoaVia’s marketing calendar, inclusive of influencer and partnership activations, site-wide promotions, and email test and learn plots
Support base product portfolio and innovation:
- Assist in rolling-out updates to base product portfolio to support the future growth of CocoaVia.