Brand Manager, bubba®

Position Summary:

The Brand Manager position on bubbawill be deeply involved in building and executing plans for future growth.

• Work across the business units with all key functions – Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to drive profitable sales for the bubba brand.
• Conduct analysis regularly to understand why business lines are delivering or under delivering and providing recommendations to improve growth
• Understand the consumer target and consumer journey. Deliver effective and persuasive communication at key moments of truth to drive purchase intent and appeal
• Leverage eComm and DTC data to improve omnichannel performance
• Manage the business with an eye towards speed and focus on increasing profitability
• Drive the innovation process to deliver new products that create category growth and increase Newell gross margin

The ideal candidate will bring at least 4+ years of brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels.

Key Responsibilities:

• Helps build annual brand marketing and business plan Helps deliver revenue and profit targets by delivery key initiatives on time and in full 
• Manage A&P budget 
• Leads the majority of New Item and Innovation projects; Partners with PMO to ensure cross functional readiness for innovation gate meetings 
• Partners with finance to deliver accurate innovation forecasts; Leverages finance for decision support to ensure choices consider the full impact 
• Understands consumer target and ensures everything serves the consumer target 
• Writes briefs for consumer insights projects; Partners with insights team to ensure research has a clear purpose and will be actionable; Responsible for reviewing research output and recommending actions in partnership with Insights team 
• Partners with sales and customer planning to prepare presentations for key customers and ensure readiness for joint business planning 
• Leverages analytics on share of shelf to inform innovation pipeline and build future portfolio that drives trade up, grows margin and increases share of shelf; Improve in market assortment 
• Identifies top selling eCommerce items and partners with digital marketing team to create plans that invest in retailer media and affiliate marketing to grow market share 
• Calculates the ROI of events, advertising and projects; Leverages data and an ROI mindset to select projects 
• Analyzes promotional events and promotional plan; Partners with sales to recommend enhancements to the promotional plan 
• Studies key competitors to identify the competition’s price and promotion strategy 
• Support customer teams to unlock new distribution (selling decks, sell sheets, samples, etc.) 
• Conduct in-market store checks quarterly Leads monthly SKU Heath Check process to ensure deletions occur and manages new SKU creation to stay within target 
• Participates in the creative strategy development process 
• Authors creative briefs for many digital marketing executions 
• Partners with eComm and Digital Marketing team to run A/B testing on creative to quickly isolate best content and invest in it 
• Participates in media mix modeling process; Applies insights to improve business performance

Required Experience/Qualifications:

• A four-year college degree, MBA preferred. 
• 4+ years of brand management experience 
• Experience diagnosing business performance using tools like ACNielsen, IRI, NPD or other systems measuring POS and shipment data 
• Prior experience in CPG (Consumer Products) or a Durables organization 
• Exposure to consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales. 
• Demonstrated ability to deliver results