Associate Media Manager

Are you ready for what’s next?

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview:

The Associate Media Manager will be a subject matter expert on digital media best practices across a diversified channel mix. This role is responsible for planning, building, optimizing & reporting on campaigns for supported brands & paid media channels. The ideal candidate will have experience managing and optimizing digital marketing campaigns across multiple clients, with a focus on driving performance and ROI to meet the brand goals.

At Brunswick, we have passion for our work and a distinct ability to deliver.

Essential Functions:

• Responsible for executing, optimizing and managing performance-based campaigns across multiple paid media channels. 
• Analyze campaign performance metrics, generate reports, and provide insights to inform actionable data-driven decisions and continuous optimization. 
• Provide channel strategy input & recommendations that meet brand objectives & achieve media KPIs. 
• Conduct in-depth keyword research, ad copy testing, and audience targeting to enhance campaign performance across all platforms. 
• Meet with channel vendors to ensure we are up to date on platform best practices, new features & tests, and monitoring performance relative to our industry. 
• Stay abreast industry best practices, trends, algorithm updates and emerging technologies to proactively apply new knowledge. 
• Collaborate with cross-functional teams including digital marketing, analytics, creative, and sales to align paid media efforts with overall marketing objectives. 
• Partner with our agencies and internal brand teams to translate creative strategies and vision into effective media plans. 
• Prepare and deliver regular performance reports; highlighting trends and recommended optimizations across paid media channels. 
• Set measurable goals that demonstrate expectations and ongoing improvement.

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Required Qualifications:

• Minimum of 3-5 years in advertising, media management, and/or media buying; experience in paid search, with hands-on executional experience in planning and running large-scale campaigns across Google, Bing and Meta (agency experience preferred). 
• Up to date on paid media best practices. 
• Experience designing, setting up and analyzing results for A/B tests. 
• Strong analytical skills with ability to interpret data and draw actionable insights. 
• Strong verbal and written communication. 
• Detailed oriented, organized and ability to multi-task.
• Creative thinking and problem-solving abilities.
• Google Ads and Microsoft Ads certifications are preferred but not required.