Scope of Responsibilities:
The Associate Director of External Communication reports to the Assistant Vice President for Communication, is a member of the Communications Team, and oversees one direct report. The Associate Director is a skilled strategist who leads proactive media relations in service of the University’s mission and reputation.
The Associate Director will have a clear focus on proactive and innovative storytelling in collaboration with the larger marketing and communication team and the department’s strategic plan and brand pillars.
This mission-critical role plays a key part in expanding awareness of Loyola University Chicago and differentiating its unique position as a leader in higher education based on academic excellence and Jesuit, Catholic educational methods and values.
The Associate Director will seek earned media opportunities with priority schools and divisions; build quality working relationships with media; collaborate with and support integrated marketing campaigns; monitor and assess media coverage and share relevant reports; leverage media coverage internally and externally working with social media managers and others; and advocate for maximizing media coverage across other areas such as Enrollment Marketing, Office of the Provost, and Office of the President. The Associate Director will train community members to work with media, develop and place op-eds with key media outlets, and conduct effective interviews. The Associate Director will serve as a source, resource, and professional guide to journalists from Loyola’s student media, including the Phoenix newspaper and Rambler Report newscast. The Associate Director will also provide strategic counsel to Assistant Vice President and University leadership in issues management situations – and serve a key role in responding to issues.