Associate Director, Integrated Marketing and Communications (Constituent Events)

The Associate Director, Integrated Marketing and Communications, supports the strategy, planning and execution of key Association initiatives by working across the Concern & Awareness division. This role is responsible for supporting priority initiatives that reach current and new audiences, as well as ensuring integrated marketing and communications of these initiatives to support the Alzheimer’s Association brand. For example, this role works on multiple plans to help shape strategy and drive tactical implementation as a key team member for the organization’s signature constituent events, including Walk to End Alzheimer’s, The Longest Day and Ride to End ALZ.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Serves as part of the integrated marketing and communications team for Community and Development, including constituent events such as Walk to End Alzheimer’s, The Longest Day and Ride to End ALZ. 
• Supports the strategy, planning and execution of key community engagement initiatives by working across the Concern and Awareness division and with business partners to support strategic marketing and communications plans. 
• Supports planning and implementation of strategic marketing and communications plans including project planning, key message development, marketing collateral development, tactical execution, and capturing success metrics. 
• Writes clear, engaging mission-focused messaging for a variety of channel applications, including earned media, social media, and direct marketing; and for a range of audiences, including individuals living with Alzheimer’s, family caregivers, professional care workers, researchers, and donors. Collaborates, edits and proofreads copy from business partners and other team members. 
• Directs and coordinates the creation of content for constituent events, including marketing materials, advertising campaigns, websites/pages, merchandise, etc. 
• Works closely with the Integrated Marketing and Communications team’s leadership to develop and continually evolve planning processes, tools, and templates to drive outcomes; ensure integration, collaboration, and cohesiveness of the various plans while maintaining simplicity and efficiency. 
• Upholds and drives the organization’s and the division’s commitment to diversity, equity, and inclusion and reducing and heading off health inequities. 
• Ensures exemplary stewardship and effective use of resources to drive the greatest impact for the greatest number of people. 
• Performs other duties as assigned.

REQUIRED KNOWLEDGE/SKILLS/ABILITIES:

• Exceptional strategic thinker who is creative, enthusiastic and driven 
• Perspective includes the big picture and the views of various internal and external stakeholders 
• Assertive, proactive leadership who takes ownership of addressing and solving issues 
• Ability to engage and influence diverse staff and volunteers 
• Strong organizational, analytical, problem-solving, and project management skills 
• Understanding of donor engagement, corporate engagement, community engagement and the nonprofit role 
• Unimpeachable commitment to ethics, integrity, honesty, and support for fellow team members 
• Excellent communicator with top-notch written, verbal and presentation skills 
• Ability to work under pressure, manage multiple projects and meet deadlines

REQUIRED EDUCATION AND EXPERIENCE:

• Bachelor’s degree or equivalent experience in a related field 
• 5+ years’ experience, preferably in non profit marketing and communications. 
• Experience working in a field position and a national position preferred.

Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan.

Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.