WE CREATE EMPOWERED LEADERS! At Milwaukee Tool we firmly believe that our People and our Culture are the secrets to our success -- so we give you unlimited access to everything you need to provide technical solutions on our Brand Marketing Team.
Our Brand Marketing Team is responsible for driving demand in the marketplace by creating and deploying omni-channel strategic communication strategies.We do this by working cross functionally to identify interconnected marketing opportunities for channel promotions, new product launches, and other strategic brand marketing initiatives. Our team is involved throughout the entire strategy and concept process, as well as the execution phase of end-user and distributor marketing campaigns. We are working to solve business challenges and drive efficiency through technology by collecting and analyzing data. We use this data when developing omni point-of-purchase merchandising, collateral, and video and digital media – leveraging our marketing database, email, social media, and website assets. Throughout these activities we ensure brand consistency and equity.