Associate Brand Manager - eCommerce

Your Role:

As the Associate Brand Manager of eCommerce, you will be responsible for supporting the eCommerce marketing for Reynolds & Hefty businesses across Amazon, Walmart, and other key retailers, as well as contributing to annual planning and day-to-day business management, including search and media budget and invoice management, data analysis, and performance tracking against KPIs. You will monitor digital trends, monitor & analyze the digital shelf, and recommend “test and learn” plans. We embrace and accept individual experiences and backgrounds to achieve a diverse and inclusive workplace.

You will have the opportunity to:

• Drive business growth by executing and optimizing high-impact marketing plans, including digital advertising and sponsored search. 
• Monitor & analyze the digital shelf to ensure accuracy of product listings and understand current performance, trends, market conditions, and other contributing factors in making recommendations to achieve revenue goals. 
• Participate in strategy planning and execution for national eCommerce platforms, including Instacart & Criteo. 
• Collaborate with Brand, Shopper Marketing, Digital Content, and Sales teams to create compelling online experiences to drive consumer engagement and conversion. 
• Present eCommerce performance and share emerging capabilities to a broad, cross-functional team. 
• Lead the search & media budget and invoice management across the entire Reynolds Consumer Products portfolio.

Ultimately, this is a unique opportunity to play a key role on the dynamic eCommerce team, driving growth within this exciting emerging channel. The eCommerce team acts as an internal start-up, working across our portfolio of iconic Reynolds and Hefty household essentials brands. We strive to build a diverse, inclusive, and talented workforce who will contribute to the Company’s vision, mission, and goals.

You will love it here if…

• You have a passion for analyzing and using data to drive business performance
• You thrive in a fast paced and high-energy environment
• You pay great attention to details and are well organized
• You are committed to excellence

We need you to have:

• BA/BS degree in Marketing or a related field. 
• 2+ years’ experience in digital marketing management or CPG brand management with a passion for the digital landscape. 
• Experience with digital advertising, SEO, SEM, and programmatic media planning, execution, optimization, and analysis. 
• A thorough understanding of the key performance metrics associated with digital marketing. 
• Entrepreneurial mindset, ready to jump into fast-paced, rapidly evolving eCommerce space. 
• Excellent capabilities in Microsoft Office, including Excel. 
• Ability to travel occasionally. 
• Excellent written and verbal communication skills.

Icing on the cake:

• MBA or another advanced degree. 
• Experience working with Amazon, Walmart Connect, or other major retailer media networks.