Associate Account Director

YOUR ROLE:

As the Associate Account Director for Marketing Operations, you will be responsible for supporting the management of platform capabilities and features geared towards lead capture and nurture activities for the US Army. You will collaborate with clients and internal stakeholders to understand business needs. You will partner with other functional teams to develop and manage processes for data handling, campaign attribution, contact center, SMS and other business needs as necessary.

YOUR RESPONSIBILITIES:

• Lead/manage/coordinate weekly client status meetings. Implement client direction. 
• Manage client expectations, objectives, timelines, and budgets. 
• Partner with client(s), strategists and functional leads to understand business goals. 
• Facilitate development of project briefs, working with strategic planners and analysts. 
• Collaborate with strategy and marketing sciences to develop in-depth business reporting and comprehensive results-oriented advertising/marketing analyses. 
• Ensure RAPP and integrated agency teams align and work against shared goals. 
• Be liaison to internal and external stakeholders to ensure integration across business. 
• Collaborate with multi-disciplinary teams to drive the development of marketing programs and campaigns across relevant channels. 
• Partner closely with a high-performing team of system experts and operational specialists to develop, manage and continually improve tools, systems, and processes. 
• Develop and maintain efficient and effective management of leads data through the recruiting funnel to ensure accurate tracking of marketing efforts. 
• Monitor, project and provide innovative solutions to marketing issues. 
• Be knowledge hub for US Army’s marketing operations and associated systems. 
• Partner closely with the contact center vendor to ensure operations align with client mission, goals, and strategy, and comply with contractual requirements. 
• Develop and manage onboarding of new team members on relevant systems in compliance with established processes (including training, background checks etc.) 
• Manage training on systems marketing operation systems. 
• Lead efforts to support client’s systems and processes for lead management.

REQUIREMENTS:

• Bachelor’s degree in marketing communications related field or equivalent experience. 
• 5-8+ years of account management or client partner experience. 
• Direct marketing and digital marketing or CRM background a plus. 
• Experience working with the Salesforce suite of products a huge plus. 
• Demonstrated client experience and ability to navigate a complex client. 
• Comfortable with ambiguity (with clients and internally) and be able to demonstrate flexibility and creative problem solving. 
• Very experienced in presenting information both orally and in writing with excellent interpersonal, presentation and written skills. 
• Positive attitude and sound work ethic with a desire to work in a fast-paced environment. 
• Proven ability to independently manage multiple priorities in a fast-paced environment. 
• Understanding of account profitability, client satisfaction, and client retention. 
• Experience prioritizing multiple demands and obtaining buy-in from stakeholders. 
• Ability to work effectively and proactively with a geographically dispersed team. 
• Knowledge of US Army systems and leads management processes a huge plus. 
• Experience with tools and training for US Army systems and processes a plus. 
• Understanding of the Army marketing organization and client partners a plus. 
• Understanding and appreciation for data accuracy and governance processes. 
• Understanding of systems and tools for lead handling and management. 
• Understanding of process flows and system diagrams. 
• Proven ability in collaborating with peers on a multi-disciplinary team and delivering reliable processes and systems for capturing and managing leads data. 
• Proven track record of working with senior client stakeholders and diverse teams.