Assistant Director of Marketing

The Assistant Director of Marketing is responsible for overseeing and enhancing the organization's marketing administrative and operational tasks. This individual will conduct market research and create marketing content and collateral, including visual design, copywriting, and presentation of communication materials for St. Coletta of Wisconsin.

Reporting to the Director of Marketing and Development, the specialist will produce branded and visually appealing products that support the organization's efforts and communicate its mission effectively across multiple channels.

Essential Duties and Responsibilities:include the following. Other duties may be assigned.

Marketing and Public Relations:

• Assists and supports the Marketing Department in producing and copy-editing a wide range of marketing collateral, including blogs, and social media content, managing media relationships, and analyzing data.
• Develops and deploys traditional and digital advertising strategies, campaigns, and promotions in conjunction with marketing initiatives.
• Assisting with planning, executing, and implementing marketing events and campaigns across different channels (direct mail, email, social media, website).
• Proficiency in social media platforms and marketing automation tools.
• Tracking campaign performance metrics like website traffic, lead generation, and social media engagement.

Graphic Design:

• Create engaging visual content for marketing and presentation materials, including flyers, brochures, fundraising appeals, and digital assets.
• Design graphics for social media platforms, email campaigns, and event promotions.

Content Creation & Editing:

• Write, edit, and produce content for the nonprofit's annual publication, newsletters, and other written communications.

• Collaborate with internal teams to ensure messaging aligns with the organization's mission and goals.

Social Media Management:

• Manage and schedule content across various social media platforms to increase brand visibility and engagement.
• Monitor social media analytics to track performance and optimize campaigns.

Website & SEO:

• Oversee and update website content, ensuring accuracy, consistency, and relevance.
• Implement SEO best practices to improve website visibility and drive traffic.

Photography:

• Capture and edit high-quality photographs for marketing materials, website, and social media.
• Document nonprofit events and activities through photography.

Additional Marketing Support:

• Assist in the development of email marketing campaigns and other outreach efforts.
• Contribute to the planning and execution of special marketing projects, including events, as needed.
• Highly collaborative, works in tandem with the Director of Marketing, assists other marketing and development team members with design needs and project coordination.
• Assist with design projects for special committees and other departments.
• Collaborates with vendors to ensure a quality product and the lowest production cost under budget.
• Assists with other marketing activities and organizational duties as assigned.

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Education and/or Experience: Minimum of an Associate's Degree required, Bachelor's Degree preferred in marketing or graphic design or similar study from an accredited college or university. Must have a minimum of three (3) years of successful experience in graphic design, marketing, video and photography work.

Strong proficiency in Adobe Creative Suite, social media platforms, and SEO tools. An equivalent combination of training or experience may be considered.

Language Skills: Excellent oral and written communication skills. Ability to create and write correspondence effectively in a highly professional manner.

Continued on stcolettawi.ortg

St. Coletta offers a large variety of benefits including Health, Vision and Dental: https://www.stcolettawi.org/benefits-summary/