The world isn’t standing still, and neither is Allstate. We’re moving quickly, looking across our businesses and brands and taking bold steps to better serve customers’ evolving needs. That’s why now is an exciting time to join our team. You’ll have opportunities to take risks, challenge the status quo and shape the future for the greater good.
You’ll do all this in an environment of excellence and the highest ethical standards – a place where values such as integrity, inclusive diversity and accountability are paramount. We empower every employee to lead, drive change and give back where they work and live. Our people are our greatest strength, and we work as one team in service of our customers and communities.
Everything we do at Allstate is driven by a shared purpose: to protect people from life’s uncertainties so they can realize their hopes and dreams. For more than 89 years we’ve thrived by staying a step ahead of whatever’s coming next – to give customers peace of mind no matter what changes they face. We acted with conviction to advocate for seat belts, air bags and graduated driving laws. We help give survivors of domestic violence a voice through financial empowerment. We’ve been an industry leader in pricing sophistication, telematics, digital photo claims and, more recently, device and identity protection. We are the Good Hands. We don’t follow the trends. We set them.
Job Summary:
The Brand ID, Advertising & Marketing Communications team sits within the Marketing Enterprise Consumer Marketing team and is responsible for partnering with internal and external creative agencies to develop communications that drive awareness and consideration for the Allstate brand and acquisition of Allstate products & services. The team partners closely with the Integrated Product Marketing team and various Marketing Centers of Excellence (COEs) to brief and review creative across media channels including TV, Print, Digital, Social, OOH, Radio, Paid Search, Collateral, Email, and Allstate.com.
This specific role focuses on advertising and marketing in support of Allstate products, primarily Direct Auto.
Responsibilities:
The Advertising & Marketing Communications Assistant Manager 1 supports the creative development of marketing communications programs and manages day-to-day execution of marketing communications tactics that support national, local, Agency level and customer one-to-one marketing strategies designed to drive profitable growth and retention for Allstate. The Asst. Manager must possess a variety of competencies including strong attention-to-detail, advanced communication skills, strong copyediting and ability to judge creative and provide constructive feedback to both internal and external partners. The Advertising & Marketing Communications Assistant Manager is expected to demonstrate meticulous follow-through and the ability to manage multiple projects simultaneously.
Key responsibilities include:
- Partner closely with product marketing partners and the internal creative center of excellence to develop communications that drive awareness and consideration for the Allstate brand and acquisition of Allstate products & services.
- Manage the creative development and implementation of integrated marketing communications to support various programs and strategies, offering solutions and recommendations to manager and other contributing team members
- Manage required day-to-day tasks, including status report and timeline management, meeting coordination, legal and key stakeholder approvals, and maintaining centralized files for reference and compliance.
- Develop presentations, creative campaign overviews, recaps, and other materials for internal meetings; present work internally to Consumer Marketing (CM) leadership and other business partners
- Contribute to integration across Consumer Marketing (CM) teams and other departments, building relationships with internal and external business partners and resources
- Initiate ideas and actions on cross-functional teams
- Work with solid level of independence on new or unfamiliar projects of moderate complexity