Admissions and Recruitment Coordinator II

The School of Freshwater Sciences (SFS ) at UWM is the only school in the nation dedicated solely to the study of freshwater issues. Its interdisciplinary research and education programs link science with action and are integrated across five majors areas: freshwater system dynamics, human and ecosystem health; freshwater technology; freshwater economics, policy, and management; and climate and atmospheric sciences. It is the School’s goal to be recognized world-wide as the source of expert knowledge on water issues and a catalyst for great ideas that change how people think about and manage water resources.

The School of Freshwater Sciences is based in the heart of Milwaukee’s Latinx community in the Harbor District. Our school facilities, including research vessels and laboratories, have direct access to the confluence of the Milwaukee, Menomonee and Kinnickinnic Rivers and Lake Michigan. The campus and greater Milwaukee communities offer strong opportunities for research collaboration and professional development.

Plans, develops, coordinates, manages, and executes the recruitment process for the freshwater sciences undergraduate programs at the School of Freshwater Sciences (55%). Prepare, manage, and implement the overall communications and marketing strategies and plans for the School of Freshwater Sciences (45%). The position will play an integral role in attracting and recruiting students, highlighting the exciting science taking place at the School of Freshwater Sciences to future students, scientists, alumni and other members of the public. In this role, you will take creative approaches to share information about the UWM School of Freshwater Sciences via email communications, social media, short reels or videos, web content, digital campaigns and other communication strategies. This position will work with internal partners in UWM’s Offices of Admissions, Marketing & Communications as well as offices internal to the school to collaborate on marketing efforts to our intended audiences. The ideal candidate for this position will:

• have recruiting and communications or marketing experience
• be outgoing and enthusiastic about interacting with prospective students, their parents, and the public about our programs and our science
• create content to support marketing strategies
• have a strong interest in supporting the mission of UW-Milwaukee.

Performance of duties:

55% Recruiting

• Plans, develops, coordinates, manages, and executes undergraduate student recruitment
• Represents the School to prospective students with a goal of attracting, admitting, and enrolling a talented, diverse student body
• Counsels prospective students on educational and career opportunities
• Identifies and engages in extensive recruitment events
• Identifies and works with undergraduate student ambassadors for recruitment events
• Identifies ways to promote recruitment initiatives using social media, email campaigns, and events
• Schedules logistics and secures resources for events to promote the School
• Plan, develop, coordinate, and edit communication and marketing plans for prospective students and families interested in School of Freshwater Sciences
• Create, review, edit, and influence content of all marketing and communications materials targeting prospective or admitted students, regardless of source
• Manages prospective student information and communications through Slate
• Works closely with the Office of Undergraduate Admission visit programs, tours, and information sessions

45% Marketing and Communications

• Develop, execute, monitor, and analyze effectiveness of communications and marketing initiatives and plans for the School of Freshwater Sciences’ programs through various mediums, utilizing appropriate technologies and techniques
• Create and grow strategic goals based on market research, industry best practices, collaboration with campus and community partners, and university strategic plans to increase visibility of the School and its programs
• Collect, prepare, summarize, and disseminate data and trends.
• Create bi-annual and annual reports.
• Create content for and maintain website and social media
• Work with UWM Marketing & Communications to create and evaluate digital and print publications that adhere to the UWM brand, with a focus on recruitment
• Capture content for promotional materials such as interviews of students and scientists, video clips, or photos of classes and events for interesting written and visual content
• Manage marketing budget

Knowledge, Skills, and Abilities:

• Excellent oral and written communication skills: ability to effectively share information with internal and external audiences 
• Detail oriented: maintain a high level of detail and accuracy on all work projects and tasks. 
• Teamwork and interpersonal skills: create and manage collaborative relationships. 
• Execution & Initiative: Lead and facilitate implementation of effective recruitment, communications, and marketing strategies and initiate new approaches. 
• Excellent organizational skills and time-management skills: create and adhere to effective self-imposed project deadlines; ability to manage and prioritize multiple projects at once. 
• Ability to independently travel to and attend various classes and events at various times of the day including some evenings and weekends. 
• This position will also require driving to and from UWM main campus and the School of Freshwater Sciences along with driving a university owned or fleet vehicle. 

Minimum Qualifications:

• 1 year experience in communications, marketing, journalism, language arts, or a science position with significant communication experience 
• Must possess a valid Wisconsin Driver license (or other such valid operator’s permit recognized by the Wisconsin Department of Transportation) and be able to meet or exceed the minimum requirements for driving on state business as detailed here: https://uwm.edu/risk-management/drivers/