About The Role:
This role is for a seasoned influencer engagement expert within Zeno Chicago’s digital team. This position will play a pivotal role in the continued growth of the Chicago Creator practice by driving both new business and existing client programming.
As an Account Supervisor, Creator, you’ll be responsible for developing smart, creative influencer strategies, including both paid and earned engagement, across tiers and segments of influencers – from kids to parents, from food to family. You’ll be expected to optimize these strategies based on client objectives, consumer target, budgets and goals, and counsel clients on the ever-changing influencer landscape. In addition to being strategically sound, your thinking should be creative and fun, from a new way to engage influencers to a clever name or concept.
In addition to strategy-building, as an Account Supervisor, Creator, you’ll be expected to drive client programming from start to finish. This will include detailed tactical timelines and plans, managing other junior staff and an analytical approach to measuring success, including familiarity with measurement tools and industry benchmarks. As with Zeno culture, you’ll be expected to jump in at every level, from influencer contract negotiations to tough client conversations. This also includes co-creating content with influencer partners by guiding them in their creative execution and copywriting.
The ideal candidate should have a deep roster of experience and knowledge of creators across segments and social channels. This person should be an expert in the creator/influencer space and have a confident understanding of FTC and disclosure guidelines. They should have in-depth experience in communicating with creators 1:1 in both a paid and earned capacity, including what is required to engage various creators at different levels. They should also understand best practice for demonstrating the impact of a creator program, whether a direct conversion campaign or awareness/engagement. This position will also be expected to be the client-facing lead for creator programming, and should have strong client counsel and demeanor.