Creative Business Books

In a world increasingly dominated by automation, AI-generated content is everywhere—but where is the human touch? The Humanizers is your essential guide to blending the efficiency of AI with the creativity, empathy, and authenticity that only humans can bring.

Written for marketers, copywriters, entrepreneurs, and creators, this book reveals how to harness the power of AI without losing the emotional depth and connection that make content truly impactful. In The Humanizers, you’ll discover a revolutionary approach to content creation, filled with practical frameworks, like the SOUL method, that help you humanize your content while still leveraging AI’s potential.

What You’ll Learn:

• Humanize AI: Discover how to use AI tools to generate content quickly without sacrificing your unique voice.
• Emotional Copywriting: Master the art of creating content that resonates emotionally, making a lasting impact on your audience.
• The SOUL Framework: Learn how Sensitivity, Openness, Understanding, and Leadership can guide you in crafting content that connects on a human level.
• Cutting-Edge Techniques: Find out how to balance AI’s efficiency with creativity and empathy in the content creation process. 

In an age where automation threatens to replace human creativity, The Humanizers shows you how to turn AI into your most powerful tool—without losing the human essence that makes your work stand out.

If you’re ready to create content that feels real, authentic, and deeply connected to your audience, this is the guide you’ve been waiting for.

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Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand—both online and off—so you can thrive in the new micro-attention world in which we live.

A lot of people know who they are, what they do, and a few even know why they do it—but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience’s attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention.

There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person’s attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth.

Luckily, Brendan Kane, an out of the box thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. 

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Discover the ever-changing, always challenging, and eternally creative profession of graphic design.

This book will teach you new techniques that will push you beyond your comfort zone. Find out how to utilize AI generators ChatGPT, Firefly, Express, and the Creative Suite's contextual AI bars in your creative processes.

As a new student of graphic design, you will build up the skills, techniques, and understanding needed to develop appealing visual messages.

Professional graphic designers, enhance your skills by learning more effective methods for selecting colors and utilizing programs to create unique typefaces.

Marketers who produce collateral materials can quickly learn how to develop stunning solutions based on the principles of design. Amplify your creative talent to produce remarkable digital content.

Whether you are a graphic designer, marketer, or student, you will benefit from the explanations of graphic art styles and how to apply them to strengthen your own concepts. The book critiques unsatisfactory examples and exhibits better solutions. Projects including AI scenarios are included to boost your portfolio. This book provides practical tips and techniques that can enhance any curriculum.

The author Neal Hettinger has taught at the university level and worked as a graphic artist in markets such as Los Angeles with clients that included Nissan Motors, Universal Studios, Paramount Pictures, Adidas, and Pioneer Electronics.

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In today's hyper-connected world, reputation is everything. This book explores the role of reputation management within your organization, providing the latest insights and strategies to help you navigate it.

Strategic Reputation Management is a practical guide that equips PR and communication professionals with the tools they need to navigate the complexities of reputation management effectively. With a wealth of practical tips and strategies, readers will gain the knowledge and expertise needed to enhance or build their organization's reputation.

Using real-world examples and expert interviews, this book will look at reputation management both before, during and after a crisis. It will consider how to establish a positive reputation, to maintain it when under pressure and to turn a bad reputation around after problems have occurred. It will also include top tips, checklists and outline a new framework for reputation management.

Strategic Reputation Management is a must-read for anyone seeking to understand, manage and master the intricate world of reputation management.

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