Business Books

by Benjamin Levy

Everything you should(n't) do to convince clients to buy your risky, unique, award-worthy ideas.

Stop Reading Slides is full of practical, tangible methods and practices to help you become a comfortable, confident, powerful persuader. In a way that will feel natural and true to you. This book is written by a creative, for creatives. An insider's guide to stepping outside your head in order to present your work in the way it deserves to be seen.

"If part of you cringes at the idea of 'selling' and another part of you constantly mourns the loss of your best ideas simply because the client doesn't get them, this book is for both parts." -Greg Hahn, Co-Founder & CCO of Mischief USA.

This book is about all the things we kinda-sorta know we shouldn't do in meetings. Even more importantly, it's about all the things we should start doing instead. It's about how you should stop monologuing. And how to start engaging clients. It's about how to ditch the agency template. And tell a better story. It's about how to stop getting stumped in meetings. And how to always be prepared.

In short, it's about how to stop selling safe ideas. And how to start selling the best ones.

Buy Now »

by Brandon Coleman Jr.

Entrepreneurs: Ignite the hidden power of brand alignment!

Celebrated branding industry legend Brandon Coleman Jr. is on a mission to inspire all entrepreneurs to ignite the hidden power of brand alignment in their business and life.

Brand ON! is a must-read if you are an entrepreneur trying to maximize your potential in today’s markets. Brandon reveals the hidden opportunities and inspires immediate action by sharing real-life client stories from small to medium businesses that have experienced quantum growth through brand alignment. You will benefit from fifty years of consulting expertise and come to understand why brand alignment is an invaluable, time-tested way of optimizing the success of your business. This essential book for entrepreneurs:

• Shares half a century and $Millions worth of consulting expertise for the price of a book! 
• Explains the fundamentals of a well-aligned brand 
• Exposes the major causes that make most businesses Brand OFF! 
• Provides you with the tools to begin assessing your own brand alignment.

Writing with an entertaining blend of creativity and candor, Brandon will give you the power to turn your Brand ON!

Buy Now »

by James Hurst

This book is a strategic, actionable guide for building brands that resonate and inspire. Organized into three parts—Launch, Scale, and Adapt—it covers foundational insights for each stage of brand development, providing clear pathways to start from any point. The book is packed with frameworks and exercises aimed at aligning brands with people, planet, and profit. Through design and purpose-driven practices, readers will be able to create brands that not only succeed but also make a meaningful impact.

Buy Now »

by Bob Priest-Heck and Carrie Freeman Parsons

The ultimate resource for learning how to design, plan, build, and manage extraordinary events!

Events matter. When people come together to share ideas, they can forever change the course of progress. No one knows that better than Bob Priest-Heck and Carrie Freeman Parsons of the Freeman Company, one of the world’s leading event companies. These two event pros have seen firsthand the power of uniting people to explore innovative ideas, grow businesses, advance education, improve the art and science of healing, and create memories that last forever. Inside Live Events lifts the curtain on how to create successful large events— such as trade shows, conferences, expositions, and business meetings. This book explores a proven four-phase design-thinking methodology to help you

• create memorable experiences,
• design moments and events that matter,
• connect people who will change the world,
• plan effective experience marketing.

Providing clarity, expert guidance, and essential resources, Inside Live Events is an indispensable tool kit. So whether you’re an established event planner or new to this exciting industry, get ready to learn absolutely everything you need to know—from high-level planning to the nitty-gritty details—from two of the top event-planning experts.

Buy Now »