Marketing Account Manager

Keystone Click

Founded in 2008, Keystone Click is a digital marketing agency located in the Historic Third Ward. Keystone Click provides online tools and resources to help your business grow. We are a sales-driven, digital marketing agency focused on increasing our clients bottom line ROI.

As a digital marketing agency, our goal is to generate more leads for our clients through digital marketing activities - but not just any leads. We are driven to provide our clients with targeted leads as well as the necessary tools and information that will convert those leads into actual customers. For more information, please visit our website at keystoneclick.com.

http://www.keystoneclick.com


Position Details

Marketing Account Manager
Job
Full-time
7/26/2022
Southeast Wisconsin
Milwaukee, WI

Are you creative? Do you like to solve problems? Do you have a passion for marketing?

If so, we want to talk with you! The Marketing Account Manager is a key member of the Marketing Team and plays a pivotal role in client relationships. The Account Manager has two main responsibilities:

1. Maintaining client communication and interaction, including running discovery sessions and monthly analytics report presentations. The Account Manager is the point person for key accounts at Keystone Click.

2. Producing compelling digital content, ranging from social media posts to longer-form content, such as whitepapers. In addition to maintaining communication, the Account Manager will (with the help of the marketing team) create content for a variety of companies in various industries and oversee managing website design projects.

Keystone Click focuses on creating content that increases awareness and brand visibility to help drive demand. We focus on enhancing audience engagement while conveying 'the voice of the company'.

1. Support and implement digital marketing campaigns; from website strategy to content development.

2. Client interaction and communication.

3. Conceive, write and deliver compelling, keyword-rich, actionable content for a range of mediums - online, digital, social, mobile, and print.

4. Keyword research for SEO.

5. Manage and optimize client websites, with a focus on content strategy.

6. Work closely with the team in the creation of digital marketing strategies for a variety of clients.

7. Work closely with the Marketing Team to post engaging content, upload videos, images and audio files to blogs, Facebook, YouTube, Twitter, LinkedIn and social accounts paced through an editorial calendar.

8. Creating analytics reports for a variety of mediums.

9. Ability to write content, copy and messaging in variety of styles, voices and tones, adaptable to different target audiences, product categories and branding initiatives.

10. Executes projects to be high quality, on-time and cost-effective/on budget.

11. Fosters timeline development and monitors progress, ensuring deadlines are met.

12. Manages client expectations, bringing issues/concerns to client’s attention before they become problems, offering potential solutions, and advising of potential delivery delays.

 

1. Degree in English, communications, journalism, marketing or a related field, or a combination of experiences and verifiable successes that demonstrate a clear substitute for formal education.

2. Excellent business writing and creative copywriting skills.

3. Must have an understanding of digital marketing, along with practical performance implementing these techniques in a corporate/agency environment (SEO, social media, email marketing, etc).

4. Able to follow and expand upon established brand guidelines.

5. Works well independently and within a team atmosphere.

6. Ability to organize and synthesize information from multiple sources.

7. Superior communication skills, both internal and client-facing.

8. Strong relationship management, organizational and project management skills.

9. Ability to identify opportunities for growth internally and opportunities for clients.

10. Ability to be adaptive and flexible.

11. 3+ years agency experience.

  • Salaried position
  • Profit-sharing bonus program after 90 days
  • Health insurance
  • Education/seminar stipend
  • Unlimited PTO
  • Hybrid work environment
  • Team outings


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