Primary Responsibilities:
Develop creative and execute digital marketing campaigns through multiple channels including earned media (organic search, influencer marketing, media relations, public relations) owned media (content marketing via blogs, email, social media, video an website development) and paid media (PPC, retargeting and display advertising; affiliate marketing)
Earned Media
- Create, manage, execute and test organic search campaigns including campaign strategy structure, keywords, and copy.
- Lead development of landing pages to drive conversions.
- Report on campaign performance (using tools such as Google Analytics) and optimize based on results.
Owned Media
- Lead website redesign and development projects, including web strategy, site architecture, design, usability, content, development and testing.
- Identify opportunities and implement social media campaigns.
- Develop and lead implementation of mobile marketing campaigns.
- Produce videos to tell client stories.
- Report on campaign performance (using tools such as Google Analytics) and optimize based on results.
Paid Media
- Create, manage, execute and test SEM and social search campaigns for lead generation and sales, including campaign strategy, structure, keywords, copy and measurement.
- Report on campaign performance (using tools such as Google Advanced ecommerce) and optimize based on results.
Work Environment Expectations:
Blue Door Consulting is a highly collaborative, fast-paced environment, powered by high levels of trust, vulnerability and accountability. You are best positioned to succeed in this environment with the:
- Demonstrated ability to work both independently and collaboratively as a team player and with grace and flexibility in a rapidly changing environment
- Appreciation that two days will never be the same
- Ability to work under pressure and with tight deadlines
- Desire to stay current in both pop culture and business/marketing trends
- Conscientiousness when handling sensitive information effectively and confidentially